Thank you for visiting Black Purl Magic! Here you'll find beautiful bright bags, fiber notions and merch! Find the perfect trendy bag plus more for the functional eclectics!

Let's Shop

Black Purl Magic was founded in 2018 by Baltimore native, Shala Jones. The company was originally setup to sell handmade stitch markers.

In 2019, Shala purchased her first budget friendly sewing machine. That machine plus YouTube university, taught Shala to sew and an empire was birthed! The company became Shala’s full time career in 2021 and has grown exponentially ever since.

Black Purl Magic is now pleased to offer…

  • ★★★★★

    I now fully understand why these amazing project bags from @blackpurlmagic are as elusive as unicorns & they are AMAZING and sprinkled in holographic glitter

    - Stacy Niehus 
  • ★★★★★

    Have to brag about Shala @blackpur|magic my Laveau bag tore and she replaced - responded to my emails right away, asked me what color, etc. it arrived today with my unicorn bag.

    AMAZING probably isn't a strong enough word

    - but totally accurate

    - Stephanie Fine 
  • ★★★★★

    Your craftsmanship in this bag is just amazing. You do such great work and I can’t wait to get my hands on more of your stuff!

    - Ross Taylor 


1 of 6